Helping local exporters grow in Asia

Doing business in Asia is fast becoming a way of life for many New Zealand export businesses.

Eight of the country’s top ten trading partners are Asian countries, and in 2018, the leading gainers for export growth were South Korea, China, Japan and Taiwan.

Recognising how vital it is to understand the cultural, commercial and legal nuances of doing business in Asian countries, James & Wells has a specialist team to help clients succeed in this important region.

The multilingual team is led by Ye Miao who is fluent in Mandarin and Shanghai dialects and can understand Japanese. Ye regularly travels around Asia gaining first hand insights and building networks for the benefit of clients.

Combining comprehensive knowledge of Asia’s intellectual property landscape with in-market connections and experience, the team can guide export businesses not only on how to protect and enforce their IP anywhere in Asia, but also on appropriate business etiquette and customs.

If you’re doing business in Asia – or planning to – we can help you with:

  • All your IP strategy and protection needs
  • IP dispute resolution and enforcement
  • Local language commercial contracts and agreements
  • Investment and funding introductions
  • In-market connections and expertise

Building trusted relationships

Our Asia team provides reciprocal services for Asian associate law firms representing clients who wish to secure IP protection in New Zealand, Australia or the Pacific Islands.

We place a strong emphasis on building trusted relationships, and travel regularly to meet with associate colleagues in China, Japan, South Korea and elsewhere in the region. It’s always our pleasure to host colleagues visiting from Asia, and to make introductions and connections that can help strengthen or broaden business relations.

James & Wells maintains an active involvement with the New Zealand China Trade Association (NZCTA), the Japan Intellectual Property Association (JIPA), the Japan NZ Business Council and other Asian industry bodies. We are also regularly called upon to provide expert commentary on doing business in Asia.

If we can assist you or your clients in any way, please contact us today.

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Dedicated Asia-market team

Language capabilities within our Asia team are not just China-focused. Our team can cover various languages including Mandarin, Japanese, Korean and also Taiwanese and Shanghai dialects.