{"id":1277,"date":"2020-07-07T16:51:09","date_gmt":"2020-07-07T04:51:09","guid":{"rendered":"https:\/\/www.jamesandwells.com\/?p=1277"},"modified":"2022-03-14T08:06:29","modified_gmt":"2022-03-13T19:06:29","slug":"protecting-your-competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.jamesandwells.com\/nz\/protecting-your-competitive-advantage\/","title":{"rendered":"Protecting your competitive advantage"},"content":{"rendered":"<p>Intellectual property remains underleveraged by many businesses, yet it\u2019s one of the most valuable tools they have in their arsenal for long-term success. Carrick Robinson of James &amp; Wells explains to NZ Lawyer why protecting your IP can be crucial during challenging times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intellectual property remains underleveraged by many businesses, yet it\u2019s one of the most valuable tools they have in their arsenal for long-term success. 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