Intellectual property is often the most valuable but least understood asset of successful businesses. Intellectual property can include innovations, products, processes and know how, as well as trade marks and the goodwill of an associated business.
For more specific information, click on the headings below.
Our handy guide will help you get to grips with IP and how it can be leveraged to create value in your business.
As authors of New Zealand’s most comprehensive legal text on intellectual property law, we are the number one authority on New Zealand intellectual property matters.