Carrick is a trade mark and branding specialist with almost 30 years of intellectual property experience.

He assists businesses with mitigating brand risk and leveraging their intellectual property, working with brand managers and legal counsel to streamline the daily management of their IP portfolios.

Carrick specialises in all areas of branding and trade mark law and practice, and can advise clients in relation to brand selection and clearance, application and registration, and portfolio management, in New Zealand, Australia, and internationally in all major markets.

He has an extensive client base covering a wide range of areas, including the natural products, pharmaceutical, personal care, food, beverage and dairy industries, transport, education, and finance, insurance and legal sectors. His clients include Yealands, Mondelēz, Open Country, Cookie Time, Specialized, Altus, smith&burton, and Reckitt Benckiser.

Carrick joined James & Wells in 2002.  He has worked in-house for Rover Group Limited in the UK, as well as for Keltie, one of the UK’s leading patent and trade mark attorney firms.

Before starting his career in intellectual property in 1996, Carrick was a Chartered Accountant specialising in tax consultancy with a top accounting firm.

Carrick is regularly recognised as a leading trade mark expert and practitioner by IP Stars, Best Lawyers, Asia IP, and WTR 1000, with judges commenting “Carrick Robinson comes from a tax background and is a fountain of knowledge on IP valuation and taxation; however, his trade mark practice is extremely broad and his client base correspondingly diverse.”

He is a contributing author to Brookers’ Text on Intellectual Property Law in New Zealand.