Geographic Indications

GIs help “brand” a product and differentiate it from other products, assuring consumers that the product is authentic and has specific characteristics due to its origin.

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How we can help with Geographic Indications (GI)

Geographic Indications (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. GIs help “brand” a product and differentiate it from other products, assuring consumers that the product is authentic and has specific characteristics due to its origin.

We are a full-service IP firm – that means you will find everything you need to protect your IP just by working with us. We will help you with patents, trade marks, litigation and IP strategy – our people are externally recognised as some of the best in the business, and they work together to bring you custom-built IP solutions that are tailored exactly to your needs. When you work with James & Wells, you know you’re in a safe pair of hands, with a highly experience team supporting you.

Dedicated to client service

We are dedicated to championing our clients and providing them with the highest levels of service. It goes without saying that we are dedicated to excellence in all that we do, and the success of our clients is our motivation. We pride ourselves on being approachable, responsive, and agile – we will respond to your unique needs in a way that works for you. As a fully independent firm, we have the flexibility to adapt our services to integrate with what you need, both now and into the future.

We wrote the book on IP, literally…

We are the trusted authors of authoritative legal texts published by Thomson Reuters, which are used by law schools, as well as within the legal industry. Our team contributes to IP courses at law schools, and they are often asked to contribute to news articles, journals, and are frequently asked to speak at conferences. Our depth of expertise is regularly sought out by our peers, meaning you can be confident you will be working with some of the best the IP profession has to offer.

Meet our experts

Carrick Robinson

Partner

Carrick Robinson

Carrick is a trade mark and branding specialist with over 23 years of intellectual property experience in New Zealand and the United Kingdom. He assists businesses with mitigating brand risk and with leveraging their IP and works with brand managers…

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Tim Walden

Managing Partner

Tim Walden

Tim is the Managing Partner of James & Wells and specialises in trade mark law. Managing large trade mark portfolios, completing clearance investigations for new brands, devising filing strategies, establishing brand ownership, and enforcing trade marks overseas, are all part…

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Ceri Wells

Partner

Ceri Wells

Ceri is a founding partner of James & Wells, a past president of the New Zealand Institute of Patent Attorneys, an experienced patent and trade mark attorney, and an outspoken champion of innovation. As an experienced lawyer and patent attorney…

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Stephanie Hadley

Associate

Stephanie Hadley

Stephanie is a Solicitor and Brand Strategist based in our Christchurch office. As a member of our dedicated ‘Food and Beverage Innovation’ team and with a background in marketing and consumer law, Stephanie is one of our Food Standards advisory…

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Insights and resources

Champions of Innovation®

Since 1979, James & Wells has been at the forefront of innovation in Australasia. We are here to help you grow, leverage and protect your IP. Our depth of experience ranges from managing large IP portfolios for international corporations, right through to protecting the ideas of start-ups, and everything in between. No matter the size of your organisation, James & Wells are here to be your dedicated Champions of Innovation®.

We are a full-service IP firm – that means you will find everything you need to protect your IP just by working with us. We will help you with patents, trade marks, litigation and IP strategy – our people are externally recognised as some of the best in the business, and they work together to bring you custom-built IP solutions that are tailored exactly to your needs. When you work with James & Wells, you know you’re in a safe pair of hands, with a highly experience team supporting you.

Talk to us today about how we can work together.

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