Carrick Robinson


+64 9 914 6740
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Carrick heads the Auckland Trade Marks team. Carrick is also Head of the firm’s ‘Food & Beverage Innovation’ team educating and advising clients within the sector on how to leverage their intellectual property assets.

He specialises in all areas of trade mark law and practice, with an extensive client base covering the natural products, pharmaceutical, personal care, food, beverage and dairy industries.

Within the food and beverage sector, Carrick advises many top brands, including Yealands, Goodman Fielder, Open Country, Cookie Time and NuZest.

He also leads the James & Wells natural products focus group, and manages the firm’s relationship with Natural Products New Zealand.

In his spare time, Carrick enjoys spending time with family and cycling.

Service Areas


Prior to joining James & Wells, Carrick worked in-house for Rover Group Limited in the UK, as well as for one of the UK’s leading patent and trade mark attorney firms, Keltie.

Carrick is recommended by the World Trade Mark Review 1000 for prosecution and strategy, with judges commenting "Carrick Robinson comes from a tax background and is a font of knowledge on IP valuation and taxation; however, his trademark practice is extremely broad and his client base correspondingly diverse." Carrick is also ranked as trade mark expert by Asia IP Experts.

A contributing author to Brookers' Text on Intellectual Property Law in New Zealand, Carrick has commented on the subject of trade mark law and practice.

Before he began his career in intellectual property, Carrick was a tax accountant. This is where his interest in the valuation of intellectual property originates

Qualifications & Memberships

  • Bachelor of Commerce (Accounting and Commercial Law) - The University of Auckland
  • Chartered Accountant
  • Registered Trans-Tasman Patent Attorney
  • Registered Trans-Tasman Trade mark Attorney
  • Fellow of the Institute of Patent Attorneys (NZIPA)
  • Member of the Intellectual Property Society of Australia and New Zealand (IPSANZ)
  • Member of the International Trade Mark Association (INTA)
  • Member of the New Zealand College of Chartered Accountants

Recently published by Carrick