Carrick heads the Auckland Trade Marks team. Carrick is also Head of the firm’s ‘Food & Beverage Innovation’ team educating and advising clients within the sector on how to leverage their intellectual property assets.
He specialises in all areas of trade mark law and practice, with an extensive client base covering the natural products, pharmaceutical, personal care, food, beverage and dairy industries.
Within the food and beverage sector, Carrick advises many top brands, including Yealands, Emerald Foods, Goodman Fielder, Open Country, Cookie Time and NuZest.
He also leads the James & Wells natural products focus group, and manages the firm’s relationship with Natural Products New Zealand.
In his spare time, Carrick enjoys spending time with family and cycling.
Prior to joining James & Wells, Carrick worked in-house for Rover Group Limited in the UK, as well as for one of the UK’s leading patent and trade mark attorney firms, Keltie.
Carrick is recommended by the World Trade Mark Review 1000 for prosecution and strategy, with judges commenting "Carrick Robinson comes from a tax background and is a font of knowledge on IP valuation and taxation; however, his trademark practice is extremely broad and his client base correspondingly diverse." Carrick is also ranked as trade mark expert by Asia IP Experts.
A contributing author to Brookers' Text on Intellectual Property Law in New Zealand, Carrick has commented on the subject of trade mark law and practice.
Before he began his career in intellectual property, Carrick was a tax accountant. This is where his interest in the valuation of intellectual property originates