Carrick is a trade mark and branding specialist with Carrick heads the Auckland Trade Marks team over 23 years of intellectual property experience in New Zealand and the United Kingdom. Carrick is also Head of the firm’s ‘Food & Beverage Innovation’ team educating and advising clients within the sector on how to leverage their intellectual property assets. He assists businesses with mitigating brand risk and with leveraging their IP and works with brand managers and legal counsel to streamline the daily management of their IP portfolio.
He specialises in all areas of trade mark law and practice, with an extensive client base covering the natural products, pharmaceutical, personal care, food, beverage and dairy industries.
Within the food and beverage sector, Carrick advises many top brands, including Yealands, Goodman Fielder, Open Country, Cookie Time and NuZest.
He also leads the James & Wells natural products focus group, and manages the firm’s relationship with Natural Products New Zealand.
In his spare time, Carrick enjoys spending time with family and cycling.