Intellectual Property Strategy

An IP strategy provides a high-level plan to help a business understand and use IP to achieve its commercial objectives.

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How we can help with IP strategy

An IP strategy provides a high-level plan to help a business understand and use IP to achieve its commercial objectives.

Intangible assets are estimated to account for over 90% of the value of some businesses. Understanding how best to leverage these assets can be critical to business success.

Our IP strategy experts specialise in multiple areas of IP, and our broader team has extensive experience in specialist areas, so we are perfectly placed to help you to develop and enhance your IP strategy.

Our IP Strategy services include the following:

IP strategy formulation

We can help you to formulate and execute an IP strategy that is tailored to your business and its unique needs.

In delivering an IP strategy, we understand your business and what you want to achieve, then use our in-depth knowledge of working with intangible assets to provide a plan of how to use IP to get you to your goal.

In addition to traditional registered IP protection, we consider a wide range of intangible assets, including employee relationships, commercial agreements, succession planning, data security, R&D direction and data capture, and the competitor/collaborative landscape.

Our IP strategies consider other important factors such as budget, timing, and how to maximise the return on expenditure.

Training the team

Opportunities are lost if you and your team do not have a strong understanding of IP. We can help by educating your team through workshops, one-on one sessions, or educational materials. We teach you how to recognise, navigate, capture, and commercialise IP. You will be better equipped to make certain decisions yourself, whilst knowing when to seek advice from a professional advisor.

Showcasing IP

IP strategy is often a key requirement when seeking investment. We understand how to present an IP strategy that speaks the same language as investors.

IP portfolio management

Successful management of an IP portfolio requires an understanding of a business and its goals, knowledge across a variety of forms of IP, and the ability to translate objectives into actions when it comes to your intangible assets.

Ideation

Do you need an innovative solution?

We can create and guide ideation sessions. Our technical and creative skills, alongside our IP expertise, will help you to create a practical and protectable solution without infringing the rights of other parties.

Meet our IP strategy experts

Jason Rogers

Partner

Jason Rogers

As Head of the James & Wells Life Sciences team, and with over twenty-five years’ industry experience, Jason’s expertise includes a diverse array of biotechnology fields. Jason’s focus is on high-end intellectual property strategies for patent, design and copyright rights….

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Tonia Brugh

Partner

Tonia Brugh

Tonia is a dual qualified trade mark and intellectual property specialist, with over 20 years of domestic and international experience advising clients in this area. Tonia also has significant experience in the entertainment and IT sectors, including drafting, reviewing and…

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Jennifer Lucas

Partner

Jennifer Lucas

Jennifer has over 15 years’ experience in patent drafting and prosecution across a range of jurisdictions. Her experience covers chemistry, particularly pharmaceuticals, human and veterinary medical devices, food technology; including plant-based products and processes, dairy food and beverage innovation, health/nutraceutical…

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Britta Fromow

Consultant

Britta Fromow

Britta is a lawyer and patent attorney with over 20 years’ experience in the Intellectual Property profession. Her specialist areas include mechanical engineering, electronics, robotics, medical devices, aerospace, and agri-technologies. She is also an expert in registered designs. Before becoming…

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Kate Wilson

Consultant - IP Strategist

Kate Wilson

Kate, a former founding partner of James & Wells, is a registered patent attorney (in New Zealand and Australia), has degrees in physics and chemistry, and is internationally recognised as a leading IP strategist with particular experience in patent matters….

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