New Zealand has a comprehensive set of laws which govern how businesses trade with each other and with consumers.
These include the Fair Trading Act 1986, the tort of passing off, the Sale of Goods Act 1908 and the Consumer Guarantees Act 1993.
Of this legislation intellectual property rights are primarily enforced under the Fair Trading Act (FTA). The FTA applies to conduct “in trade” and endeavours to promote fair competition and protect consumers by prohibiting businesses from making misrepresentations to consumers about their goods and services. The Act also obliges businesses to comply with product safety, service safety and consumer information standards.