April 19, 2019

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Innovation

Odd Bedfellows: Collaboration and Intellectual Property

“If you want to go fast, go alone. If you want to go far, go together.” — African proverb Many view intellectual property rights primarily as a defensive measure, something you use to protect your property. While this is one valid use of IP rights, it is certainly not the most valuable nor the most...

rad sports car silhouette on black background, car of my own design, legal to use.

IP update

Ferrari successfully defends its TESTAROSSA registration: lessons for us mere mortals

In an earlier article https://www.jamesandwells.com/nz/open-slather-on-automotive-style-icons/ I reported on JLR’s unsuccessful attempts to register the shape of the original Land Rover Defender as a trade mark. I also commented on Ferrari’s loss of a shape trade mark registration for the iconic 250 GTO. In more positive news, Ferrari has had some success in maintaining a registration...

Design registration

Beyond Aesthetics: The Strategic Power of Design Rights in Multi-Layered IP Portfolios

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs Often overlooked, and in the shadow of the flashiness of a cool brand or the wow factor of a new technology, design rights have long played the role of the quiet achiever in the IP world....

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List of classes of goods and services info

Insights & Resources

Odd Bedfellows: Collaboration and Intellectual Property

Ferrari successfully defends its TESTAROSSA registration: lessons for us mere mortals

Beyond Aesthetics: The Strategic Power of Design Rights in Multi-Layered IP Portfolios

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