Carrick is a trade mark and branding specialist with over 23 years of intellectual property experience in New Zealand and the United Kingdom. He assists businesses with mitigating brand risk and with leveraging their IP and works with brand managers and legal counsel to streamline the daily management of their IP portfolio.
Carrick specialises in all areas of branding, trade mark law and practice, with an extensive client base covering a wide range of areas, including the natural products, pharmaceutical, personal care, food, beverage and dairy industries, transport, education, and finance, insurance and legal sectors. He heads the firm’s ‘Food & Beverage Innovation’ team and leads the firm’s natural products focus group.
Within the food and beverage sector, Carrick advises many top brands, including Yealands, Goodman Fielder, Open Country, Cookie Time and NuZest.
He also leads the James & Wells natural products focus group, and manages the firm’s relationship with Natural Products New Zealand.
In his spare time, Carrick enjoys spending time with family and cycling.